![]() ![]() Most women did not know how to smoke! So, Philip Morris sponsored a lecture series that toured the country and taught women the basics. It had to make cigarettes - which many saw as symbols of vulgarity and promiscuity - actually feminine, by Victorian standards.ĪB: So, one of the first advertisements that they came out with was this, "Mild as May," campaign.ĬH: We are miles away from the Marlboro Man here.īut even as Marlboro and its parent company Philip Morris continued to work on making its cigarette look appealing to women, it had a bigger obstacle to tackle. And since suffragists like Lucy Page Gaston were not going to "light up" any time soon, Marlboro had to find another way to make smoking, socially acceptable for women. So, it set its sights on the other small fish in the cigarette pond: women. Actually, there used to be one gigantic company-a monopoly-until the US Supreme Court and a bunch of trust-busting congressmen put a stop to that in the 19-teens.Īnyway, by the 1920s, Marlboro was this small fish making its debut in-I'm just gonna go with this-pond full of great white sharks. That's because it was already pretty locked down by four big tobacco companies. So they came up with the idea of the Marlboro brand, and in 1924, they introduced it as a cigarette brand for women.ĬH: 1924 was a really tough time for a newcomer to be making a play for the US cigarette market at all-never mind marketing to women. And in the 1920s, they really wanted to get a stronger foothold in the US market. SubscribeĪB: So it starts with Philip Morris, which used to be a British tobacco company. The e-bayers want $175 and up for never-taken-out-of-box "Victorinox" Marlboro Cavalry watches.and I guarantee the movements are fried if the batteries have been in them all along.ĮTA: I just realized I am wearing this watch in my LSU graduation pictures with my parents, as I wasn't given the new one till after the ceremony.Account icon An icon in the shape of a person's head and shoulders. These 1995 watches were made in USA with swiss movements exclusively for the Marlboro Country Store by Swiss Army Brand, a US company. ![]() Wenger didn't buy Swiss Army Brand until 200? and Victorinox bought it from Wenger after that. ![]() I took a pic of the back to show.in spite of what E-bay claims, this is NOT a Victorinox or a Wenger watch. I used a four-grade nail file/buffer from CVS ($10) to remove scratches and polish the case best I could: Learned how to remove the stem and crown, face and hands.had a few near-disasters with static electricity, but finally resurrected an old friend. I knew shite about watch repair, but did some research and found a replacement movement - Ronda 515, as the 315 is now obsolete- for about $14, and a Wenger band for about $20. The leather band was dry rotted, and the old battery had leaked inside and fried the movement.but the crystal was immaculate, and the case was pretty scratched, but no dings or dents. I wore that bitch for almost 2 years until my sister gave me a Tag for graduation in '96.Ī month or so ago my wife found it in a box of graduate school shite in the attic. I wanted the stainless case w the cream dial and luminous hands/numbers cuz it was a throw back to the WWI "trench watch" - a small pocket watch worn on the wrist that could be read in the dark. The Swiss Army watches you could get for collecting Marlboro miles? Back then, you couldn't find the stainless/ luminous dial Cavalry watch in stores and I had already spent my miles on the original black with red bezel watch.closest you could come to the Marlboro Cavalry version was the gun metal cased one below with a black or white dial, so I bought it somewhere in the mall ($100 - I think) and traded itįor the Marlboro version (both watches brand new and in the box) with a bartender I worked with. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |